The singular overriding ASUS mission is to develop products that meet user needs. To help achieve that goal, the company's much-heralded design team is regularly called upon to break new ground. Along the way, their innovative solutions have regularly earned the team industry recognition, ASUS won 3,398 awards in 2010.
In recent years, ASUS designers have expanded their approach still further by engaging renowned outside designers. These unique collaborations, intending far more than a new veneer on established systems, have led to two strikingly original creations.
Acclaimed designer David Lewis was commissioned to help create the NX90 notebook from the ground up. Set on designing something special, Lewis incorporated a number of firsts into the innovative design, including a dual touchpad, speakers mounted on the notebook's lid instead of the main body, and a polished aluminum finish inspired by handcrafted brass musical instruments.
Lewis is the owner of Copenhagen-based drawing office David Lewis Designers and has received numerous awards for his work on Bang & Olufsen products.
Prolific designer Karim Rashid completely re-envisioned the Eee PC 1008P, adding an eye-catching "digi-wave" finish over the entirety of the netbook. The result of many hours of research and concepting, the fluid, data-driven form is intended to reflect today's non-stop digital lifestyle.
Also known as the "Plastic Poet," Rashid has created more than 3,000 designs ranging from interiors to consumer electronics, from furniture to luxury goods.